If you are planning for a trade show expo, the one thing that you must be alive to is the fact that there will be such a high number of the trade show booths that will be pitched all over the area. As such if you intend to make your booth stand out from the competition, there are quite a number of elements that you need to see to so as to make it a feature special indeed. Bear in mind the fact that there is such a limited time frame for you to capture the interest of the guests patronizing the event.
First and foremost, it is important for you to note the fact that the designing of your trade show booth actually comes way earlier into the planning of the layout and it has its end at the kind of impact it will have on your target audience. Given below are some of the things that you will need to think of as you go about designing your trade show display booth.
First settle well on an objective. In this regard, it will be important for you to ensure that you have well established who your audience for target will be and as well what the message is that you will be intending to pass to them once their attention is so drawn. In as much as this may be clear in your mind as a host, you need to be alive to the fact that your attendees are a little bit different. The rule of thumb is to place yourself and think as an attendee so as to know what it is that will actually draw one to a particular booth at a trade show.
Pick your booth early in time. This is with the appreciation of the fact that there are some of the booths that happen to be so competitive given their locations and as such may quite prove to be expensive. When possible try and ensure that you have picked the best location such as the corner booths or those in front of an aisle. You will then know what layout will best suit your booth and how to ensure that you have it attracting as many as it can on the trade show.
The third tip is to see to it that you have such a thoughtful use of colors on your trade booth. The temptation often is to use as many colors but the idea to go with is to limit the use of colors in your trade show display booth to two or three colors.